Editorial standards
Attention gets our notice. Evidence earns publication.
We follow stories people are already discussing, then build our coverage from the underlying evidence instead of copying another publisher’s version.
Source first
Discovery sites help us see where attention is moving. We trace material claims to primary records, direct statements, official notices, original footage, or other authoritative evidence. Important claims receive corroboration when the risk or uncertainty calls for it.
Build an original story
We do not copy a source article’s headline, opening, structure, distinctive phrasing, image, or conclusion. Each OMG article needs a clear reason to exist, such as verification, a useful timeline, added context, a comparison, a public-record detail, or an original explanatory visual.
Show what is known
Headlines, thumbnails, and social posts must match the evidence. We label uncertainty, distinguish allegation from finding, and do not invent quotes, scenes, interviews, credentials, or firsthand experience.
Use images responsibly
Documentary images must be owned, licensed, permissioned, public domain, officially supplied, or safely embedded with provenance recorded. Illustrations may be generated, but they cannot be presented as evidence of a real event.
Separate checks before publication
Specialized automated newsroom tools may help research, organize evidence, draft, edit, and review some stories. A reporting voice cannot approve its own work. Low-risk articles must pass separate evidence, rights, originality, line-editing, skeptical-review, metadata, and presentation checks. Sensitive or high-risk material is held for human review.
Named voices, no invented biographies
Our named bylines identify consistent editorial voices with distinct beats and writing styles. They do not pretend that a fictional person conducted an interview, visited a location, holds a credential, or witnessed an event. EO Marketing LLC owns publication decisions and corrections.